top of page
  • Writer's pictureJoanna Buckland

Beyond the Smile: The Dark Side of Toxic Positivity and Emotional Suppression

Updated: Feb 12

Written by Jo Buckland- Director of WellBe.

I meet people every day and the answer the question “what do you want to get out of therapy?” is usually answered with “I just want to be happy”. However, happiness is a narrow expression of our total existence. Denying other experiences can have the opposite effect and take us further from what we wish for. Understandably, happiness is a common aspiration, particularly when we receive an endless stream of sentiments on social media like “happiness is a choice”, or “just think positive”, but it doesn’t always transfer to the real world. Could you imagine saying this to someone after they’ve just experienced a painful breakup, deep depression, a terminal diagnosis

or severe anxiety? It’s just not how humans work.

There are many benefits of having a positive outlook. However, toxic positivity is when we mask difficult experiences under a veil of ‘everything’s fine’ believing positivity is the cure-all for difficult experiences. Imagine if we applied positivity to physical health for a moment. If I catch my arm on something sharp and it’s caused a scratch, a response like “No big deal, it’s just a scratch” isn’t out of place. If, on the other hand, I’ve been in an accident, and my arm’s hanging off, the "It's no big deal" phrase minimises a serious situation. Without the right support, someone's health can be put at risk. Just like physical responses to pain, emotional responses are the body’s way of communicating that an issue needs our attention. Ignoring these needs can and does have an impact on our long-term health.

Humans concealing emotions isn't new. Sometimes it's necessary or beneficial. However, concealing emotions from ourselves and others for long periods can signify suppression. Research on emotional suppression has reliably demonstrated that bottling emotions up lowers our immunity, making us more susceptible to health issues over time (Pennebaker et. al 1997). Although there is a clear link between genuine emotional expression and positive wellbeing, there are cultural influences that suggest toxic positivity in lieu of genuine experience is on the rise.

" Suppressing your emotions, whether it’s anger, sadness, grief or frustration, can lead to physical stress on your body. The effect is the same, even if the core emotion differs…" - Victoria Tarratt, Provisional Clinical psychologist.

The rise of toxic positivity

At the heart of human nature is our need for connection and belonging, which is why we're particularly susceptible to swaying with cultural movements. To avoid exclusion, we compare ourselves with others to make sure we're fitting in with social expectations. But what happens when what appears 'normal' has a detrimental impact?

In today's hyper-connected world, we spend up to two hours (on average) online each day. The popularity of social media has amplified the pressure to project a constant facade of happiness. We are bombarded with a curated world that promotes an unrealistic ideal of a perpetually positive life, and it’s taking its toll, particularly on young people.

One study, showed people from younger generations brought up online feeling pressure to maintain a positive online presence, and the reasons they gave were fearing judgment for not fitting in (Mäntymäki et al. 2019). While the benefits of social media have been linked to feelings of connectedness and reduced social isolation, a bias towards ‘positive vibes only’ is influencing the rise to toxic positivity in place of authentic experience.

Social media isn't the cause, it's a contributing factor. When our survival needs for inclusion are combined with people connected on mass, there is the potential to influence culture on a macro level, which changes behaviour at a micro level. While social platforms have played a role in the rise of toxic positivity, they can also play a role in a movement towards healthy expression.

Spotting the Signs of Toxic Positivity

We are all influenced by culture. It's likely that we have experienced or contributed to toxic positivity without realising it. I'm sure I have. Recognising the signs in ourselves and others helps us to become aware of what toxic positivity looks like and how to change it.

1) Superficial Relationships

Statement: “How are you doing since finding out about your diagnosis?”. Response: “I’m fine. Many others have it worse than me, so why should I complain?”. That good old phrase "it’s fine!", when we’re clearly not OK. Developing deep, authentic connections requires letting people in. Without this, we keep people at a surface-level connection and can become isolated and feel disconnected even when people surround us.

2) Minimising Experiences

3) Blaming and Criticising

4) Feeling Guilt or Shame

5) Emotional Exhaustion

" A failure to acknowledge difficult emotions through forced, false positivity, is a failure to see ourselves. "- Dr. Susan David, Psychologist and Author

Working Through Difficult Emotions

Research has shown that acknowledging and understanding our emotions through self-reflective practices can profoundly improve our health and wellbeing. Here is a list of strategies proven to improve overall wellbeing and health.

1. Journal Your Emotions

Encourage the practice of journaling to process and work through difficult emotions. Writing down thoughts and feelings can be therapeutic and help gain clarity on emotional experiences. Suggest prompts like, "Describe what you're feeling right now," or "Write about any recurring patterns in your emotions."

2. Practice Mindfulness

3. Self-Reflection

4. Seek Professional Support

On a personal note.

Showing up authentically has taken time for me to figure out. In my previous careers, I have kept my struggles completely separate from my business life. Unbeknownst to me, I was experiencing symptoms of unprocessed grief and trauma. I had suppressed these experiences for so long that I even convinced myself at one point that all was OK because I was doing well at work. This must mean that I was high functioning, right? It was as if it was honourable to exist in discomfort as long as I was successful in business. In reality, it was a way to avoid difficult experiences that prevented me from facing them. It took some time, but through self-acceptance, therapy, and being open with people I trusted over time, meant I could heal.

As someone who now helps others navigate challenges, I certainly felt the pressure in the early days to appear as if I had never struggled. But it's thanks to my experiences of navigating mental health challenges, and my professional training combined that make me an effective practitioner. I don't believe you can be an effective counsellor learning from books alone. Take a look at another profession for the equivalent; who would you rather teach you how to fly, someone who has read about flying or someone who has accumulated many hours? There is value in training and first-hand experience.

However, there is a balance to be had. It wouldn't be helpful for me always to share my experiences in sessions, nor is it useful to pretend I've never been challenged. What I practice instead is writing about real experiences, and when people ask, and they do, I ask them what they'd like to know, and I'm honest. Someone said it helped her feel less like a patient, and another said it was comforting to know that I had experience in what was being explored. It allows us to be human together.

"I've witnessed life-long depression be lifted, anxiety transformed, people find purpose, and individuals come back from the brink of suicide when they can share their experiences authentically with someone they trust."- Joanna Buckland, Director of WellBe.

My business is all about creating spaces where people can be real. Where they can express all the things that remain unsaid and bottled up. I've witnessed life-long depression be lifted, anxiety transformed, people find purpose, and individuals come back from the brink of suicide when they can share with someone they trust.

Learning to accept ourselves for who or what we are and how we feel is freeing. We're far from the picture-perfect images we're led to believe we ought to be. Humans are messy. I am. You are. We all are. Life can be bloody difficult as it is without the added complication of shutting ourselves away. We're all a work in progress, but that's what unites us in our shared humanity.

Stay connected.


How we can help

If you are affected by the topics explored in this article, please reach out.

Our Training Programs

Our training team has a wide range of skills across sectors, all psychologically informed. We currently offer training courses, including Adult Mental Health First Aid, Youth Mental Health First Aid, and Tailored topics in stress and burnout. We can also provide training in any topics we support in our counselling practice. See Topics below.

Strategic Therapy

From stress, pressure, and burnout to relationship issues, breakups, anxiety, and depression, our comprehensive counselling service covers a wide range of topics essential for promoting mental health and overall wellbeing.

Topics we support our clients with include self-esteem, confidence, anger, grief and loss, sleep issues, anxiety, depression, OCD, workplace conflicts, imposter syndrome, perfectionism, social isolation, communication skills, boundaries, coping with change, resilience-building, mindfulness, body image, career transitions, financial stress, parenting challenges, caregiver stress, trauma and PTSD, balancing work and personal life, loneliness and isolation, emotion and nervous system regulation, assertiveness training, procrastination and motivation, positive psychology interventions, stress management techniques, relaxation exercises, conflict resolution skills, building healthy relationships, enhancing emotional a, and much awareness and much more.

Join us to explore these essentials to cultivate a healthier, more balanced life.

Matti Mäntymäki; Abayomi Baiyere; A. K.M.Najmul Islam (2019). Digital platforms and the changing nature of physical work: Insights from ride-hailing. International Journal of Information Management, ISSN: 0268-4012, Vol: 49, Page: 452-460

Petrie, K. J., Booth, R. J., & Pennebaker, J. W. (1998). The immunological effects of thought suppression. Journal of Personality and Social Psychology, 75(5), 1264–1272.

Riddell, T., Nassif, J., Hategan, A., Jarecki, J. (2020). Healthy Habits: Positive Psychology, Journaling, Meditation, and Nature Therapy. In: Hategan, A., Saperson, K., Harms, S., Waters, H. (eds) Humanism and Resilience in Residency Training. Springer, Cham.

86 views0 comments


bottom of page